I’ve always liked writing. From compelling social media campaigns (see more of that here) to eye-catching headlines to longer pieces, I like getting to tell a story.

Beauty Brands is a company that loves beauty (and haircare, fragrances and its Salon & Spa). As a Copywriter, I wrote for both digital and print to better connect with beauty lovers whether it was on their phone (through social media), in their mailboxes (with our mailers), in their newspapers (with inserts), in their inboxes (with our emails) or at their local store (with our in-store messaging and signage). I also edited all messaging for grammar, tone, style and content.

#MyBBResolution was a campaign I created and carried out across print, digital and social to share what skincare resolutions we were bringing into the new year. Here are two spreads from the catalog, and links to the two versions of the mailer: legacy and new store. This campaign encompasses the back half of each mailer.

The cover below is from my Introductory Book (click the link for the rest of it!), which explains Beauty Brands to those who haven’t been introduced yet. It positions the company as a beauty expert and authority.

Work from mailers.

All about that gold!

Work from digital. Full New Year’s Eve countdown email is here.

This bag was a gift with purchase consisting of fun sample products. The card (below) had to introduce and educate consumers on all the items they received, but also encourage them to purchase the full-size versions.