The Balance Bar consumer has a busy life so they need Balance Bars to keep themselves energized while powering through a to-do list. I’m one of them –– I keep S’mores-flavored Balance Bars around to eat as a quick mid-afternoon snack. My work for Balance Bar was while I was at Moosylvania and it consisted of Facebook and Twitter. I found ways to promote blog posts as well as the Balance Project, which is all about, well, finding balance. There also was the launch of a new product, Balance Bites, and a summer campaign called #SummerShapeUp.